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Success on Social Content Masterclass

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Topic 2, Lesson 3
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Universal Emotion Posts

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Universal Emotion posts are essential to your business and these three posts are where you can highlight the universal emotions:

  • Products (what you have that is solving a customer problem ie relieving the pain and the emotion connected with that pain your ideal customer is experiencing)
  • Customer (when the customer comes to you they are in pain due to a problem, you have a product that alleviates that pain. That pain can be connected with universal emotion.
  • Employee features (these posts highlight your culture and how you work with others) Your culture and how you work with others is highly emotional

Remember: Nobody ever sells a mattress, they sell a good night’s sleep!